#MJMondays: Bred IV

The Bred IV is one of Michael Jordan’s most iconic sneakers, but what do you know about the Bred IV?

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The shoe was released in February 1989, retailing for $110. The shoe featured a full length midsole, forefoot support in the form of straps (or wings), and an increased ankle. But, what made the shoe famous?

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It was a shoot or go home situation for the Bulls vs. the Cavaliers, with seconds left in the game and the Cavs in the lead, the Bulls had to do something. Right before the buzzer, Michael Jordan pulls up for a shot that led the Bulls to another round in the season. This shot became known as “the shot” and made the Bred IV’s famous.

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Photo courtesy of the ShoeGame, all rights reserved for owner of shot.

The Bred IV was the re-released in 1999 in an almost identical form to the original 1989 pair. Then the Bred IV was re-released in 2008 in a Count Down Pack (CDP) with the Air Jordan 19’s. In 2008, the Nike logo on the backtabs were swapped out with a Jumpman Jordan logo. The Bred IV’s were released again in 2012 and now they are expected to be re-released this Fall/Winter with the original Nike Backtab.

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